Marketers Are From Mars, Consumers Are From Venus
By Maria Valdez Haubrich Social media is growing by leaps and bounds, but email is still the best way to reach out to the most customers and gain their loyalty, reports a new study by ExactTarget....
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5 Reasons Content Curation Is Important to Your Marketing Strategy
While content creation has gotten a lot of buzz and attention over the past year, content curation – gathering valuable and relevant news, trends, tips, and advice and then sharing it – is just as...
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Facebook Says: These Are the Brand Strategies That Increase Engagement
When I saw the email from Hootsuite for their HootSuite University presentation, Facebook Brand Pages: Rules of Engagement with Jason Li, Lead Strategist with Global Creative Solutions at Facebook, I...
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5 Key Digital Trends That Matter to Your Business
By Rieva Lesonsky How will smartphones, tablets, social media and other digital trends affect the way you interact with your customers, market your business to consumers and sell your products and...
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What Are the Biggest Content Marketing Hurdles?
By Rieva Lesonsky Consumers don’t trust most marketing methods, meaning content marketing has a better chance of winning their business, a Forrester Research study reported in MediaPost says. But...
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Content Marketing Is Marketers’ Top Focus for 2013
By Rieva Lesonsky Content marketing is surpassing social media as the number-one marketing focus for businesses this year, a study by CopyPress reports. The Copypress 2013 State Of Content Marketing...
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What Can Content Marketing Do for You?
By Rieva Lesonsky “Content marketing” is a hot business buzzword these days—and for good reason. The practice of creating online “content,” whether it’s articles and blog posts, social media posts or...
View ArticleWeb.com Small Business Tip of the Day: Content Marketing
Have you taken the content marketing plunge yet? Whether it’s using content to gain a social media following or posting helpful articles to your website, content marketing is the hot marketing trend...
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How to Craft Content That Works for Your Content Marketing Campaign
By Rieva Lesonsky The essence of any content marketing strategy is, of course, content. But for small business owners, this is often the biggest stumbling block. Chances are you’re not a writer, so...
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The Future of Marketing: 3 Big Changes That Are Already Here
Each January, experts from every industry publish blog posts and articles that list their predictions of what’s going to happen over the next 12 months and how those changes will affect the industry....
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